BIB_10: Kostelnick, C. (1995). Cultural adaptation and information design: two contrasting views. IEEE transactions on professional communication, 38(4), 182-196.

In this article, Kostelnick discusses the global and the local approach to the cultural adaptation of information design. Kostelnick argues that cultural adaptation of information design is a continuum with global (universal) on one end and cultural-focused on the other. By analyzing the assumptions about perception, aesthetics, and pragmatics of information design these two approaches reveal, the author argues that the universal modernist approach to information design is losing ground to the culture-focused postmodern approach. However, he points out that the two approaches are complimentary to each other and offer pragmatic benefits and drawbacks depending on the rhetorical situations,

This article offers a theoretical ground for the issue of globalization and localization of information design, which can be applied to web design. It seems that at the time when this article was written, globalization and localization were considered contrasting each other. This dichotic view seems less prominent now, when the processes of globalization and localization may be considered two different aspects of the same process.