BIB_12: Sapienza, F. (2008). A shared meanings approach to intercultural usability: results of a user study between international and American university students. IEEE transactions on professional communication, 51(2), 215-227.

In this study, Sapienza reports the results of a user study between international students (non-native English speakers) and American students using an U.S. university website. He concludes that even among culturally heterogeneous users, there can be a space for shared meanings mediated with one shared language (in this case, English), which makes it possible for us to speak of a universal web usability. He calls this approach a "shared-meanings" or "shared-context" approach. 

Sapienza's study shows that international students can use English-based website effectively and efficiently. However, while he talks about a space for "shared-meanings," this space is mediated by a shared language, that is, in fact, a dominant language. If the international students do not have a choice, they will have to adapt to the English environment. Sapienza argues that there is no localization necessary, but this is at the cost of the international users. 

BIB_10: Sun, H. (2006). The triumph of users: achieving cultural usability goals with user localization. Technical Communication Quarterly, 15(4), 457-481.

In this article, Sun addresses the problem of narrow understanding of cultural localization of IT products, and proposes a new methodology of "cultural usability," which expands the scope of localization from the designer's site to the user's site. The article is based on Sun's dissertation project, a comparitive study in the users' efforts in localizing the text messaging technology in the U.S. and China. Sun bases his framework of "cultural usability" on activity theory, British cultural studies and genre theory. Sun argues for a broader approach in IT product localization that takes account in user localization in the design process of IT products.

Sun's framework of "cultural usability" addresses the usability from a much broader context. His insight in the use localization complicates our understanding on issues arise from the use of technology, and sheds light on these issues. However, the concept of "user localization" needs some lose interrogation. Since user localization is not always predictable--in fact, depending on perspectives, some may want to emphasize precisely the unpredictable aspects of user localization when they use the term--it is a question how this concept can be useful for design.

BIB_10: Arnold, M. D. (1998). Building a truly World Wide Web: A review of the essentials of international communication. Technical Communication, 45(2), 197-206.

This article, published in 1998, offers a glimpse into the status of the research in web design for international audiences in historical moment. Arnold argues that because of the increasingly diversified cultural backgrounds of web users, internationalization has become an important issue for web designers and usability researchers. Arnold's discussion about the web focuses on the linguistic, cultural, technological, and legal challenges at that time, and offers a basic guideline for practitioners to design internationalized websites.

This article lays out a few areas of concerns at the end of last century and provides a historical background for our understanding in the development of the research area. The author's discussions about the concerns in internationalized web design are very basic compared to the more sophisticated research more than a decade later. However, it shows how our understanding in web design and cultural concerns has evolved and involved a group of interdisciplinary researchers and practitioners.

BIB_10: Sun, H. (2004). Expanding the scope of localization: A cultural usability perspective on mobile text messaging use in American and Chinese contexts. Rensselaer Polytechnic Institute, Troy, New York.

In his dissertation, Sun challenges the narrow focus on an artifact and its functionality in current localization practices, use a case study of the success of the hard-to-use text messaging technology in China to demonstrate a broader approach to usability studies and localization. Sun examines and compares multiple cases of local use of mobile messaging in the U.S. and Chinese contexts, relying on the framework of cultural usability and drawing on key concepts and methods from activity theory, genre theory, and British cultural studies. The study demonstrate how concrete use of technologies in local contexts helps us understand localization not only on the designer's site, but also on the user's site. Sun calls for a change in localization practices and move from a narrow focus on functionality to a broader socio-cultural perspective.

This dissertation serves as a great example of what's possible in research in web usability in culturally specific contexts. It brings up the problem of "culture" foremost, and invites us to consider it in a broader sense instead of conceiving it as only national cultures. The fieldwork yielded very rich data for analyses to understand complex issues such as individual user's goals of using technology in her/his social context, and how aspects of the technology afford or formulate her/his goals.

BIB_06: Johnson, R. R. (1998). User-centered technology: a rhetorical theory for computers and other mundane artifacts. Albany, NY: State University of New York at Albany.

In this book, Johnson addresses the problem of user-centered technology from a rhetorical perspective and explores the implications of the rhetoric of (user-centered) technology to technical communicators and, more importantly, the technical communicators' contribution to this conversation shared in various disciplines from sociology and history to philosophy and technical communication. The book starts with a theoretical discussion of the user and user-centered technology from a rhetorical perspective. Relying on classic rhetorical tradition (such as the Aristotelian idea of teche), Johnson refigures technology as art. By doing so, Johnson restores the user's status as "practitioner," "producer," and "citizen," and calls our attention to the important yet neglected and trivialized user's knowledge, especially the aspect which he calls metis or cunning intelligence/knowledge. Based on this rhetorical analysis of technology and user, Johnson creates a model for user-centered technology analysis called the "user-centered rhetorical complex of technology" that centers on the "user's situation" in technology use. In the second part, Johnson first reviews different user-centered perspectives in human factors, and points out their value, especially methodological value, in understanding user-centered technology. At the same time, he also points out their limitations, which precisely lie in their methodological focus. Johnson then "confronts technological determinism" by offering an critique of different types of technological determinism and anti-technological determinism perspectives across disciplines of sociology, history, and philosophy. It is followed by the third part, a discussion of user-centered issues and the application of user-centered rhetorical theory in technical communication, specifically, document development. Johnson concludes the book with a chapter addressing pedagogy from a user-centered perspective and the future of the discipline of technical communication in view of user-centered understanding of technology.

Johnson's book provides a solid rhetorical theoretical foundation of the user-centered perspective to understand the use and communication of technology. I found Johnson's model of the "user-centered rhetorical complex of technology" a great tool for analysis of user and the use of technology. By centering the user in the use of technology, the model reflects a great emphasis on the context of the user experience, or what Johnson calls the "user's situation." The idea of metis also a useful concept when we understand what Sun (2004) calls the "user localization" of technology.

Reference

Sun, H. (2004). Expanding the scope of localization: A cultural usability perspective on mobile text messaging use in American and Chinese contexts. Rensselaer Polytechnic Institute, Troy, New York.