BIB_13: Cyr, D., & Trevor-Smith, H. (2004). Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics. Journal of the American Society for Information Science and Technology, 55(13), 1199-1208.

In this article, the authors report the results of a comparative study between elements on 30 municipal websites in each of the three countries examined: Germany, Japan and the U.S. The results show that these elements vary across websites created by different cultures: language and scripts, different layout and spatial features, the use of cultural specific symbols, content and structural characteristics, preferences for navigation and search capabilities, numbers of external links and the functionality of links, and the use of colors. Little support was found for diverse multimedia use.