BIB_12: Zahedi, F. M., & Song, J. (2001). A conceptual framwork for international web design. IEEE transactions on professional communication, 44(3), 83-103.

In this article, Zahedi and Song develop a conceptual model for web design that address the impact of cultural and individual characteristics on users' perception and satisfaction of web documents. There are six cultural characteristics, which include power distance, individualism versus collectivism, masculinity versus femininity, anxiety avoidance, long-term versus short-term orientation, and polychronic versus monochronic time orientation. There are six individual factors that include demographics (age and gender), professional knowledge, information technology knowledge, flexibility, information processing abilities, and cultural knowledge. The authors define document effectiveness as perceived usability, reliability, clarity, and comprehension.

The cultural characteristics this model uses are widely used in studies examining cultural factors on web design. However, the propositions the authors have concluded on the basis of the cultural and individual characteristics are without any empirical or other support. It seems that the authors just assume that groups that have these characteristics will prefer certain characteristics of the documents they use. To me there is really no new well supported ideas in this article but reporting information from other sources and speculations on the authors part.