Wednesday, November 10, 2010

BIB_12: Sapienza, F. (2008). A shared meanings approach to intercultural usability: results of a user study between international and American university students. IEEE transactions on professional communication, 51(2), 215-227.

In this study, Sapienza reports the results of a user study between international students (non-native English speakers) and American students using an U.S. university website. He concludes that even among culturally heterogeneous users, there can be a space for shared meanings mediated with one shared language (in this case, English), which makes it possible for us to speak of a universal web usability. He calls this approach a "shared-meanings" or "shared-context" approach. 

Sapienza's study shows that international students can use English-based website effectively and efficiently. However, while he talks about a space for "shared-meanings," this space is mediated by a shared language, that is, in fact, a dominant language. If the international students do not have a choice, they will have to adapt to the English environment. Sapienza argues that there is no localization necessary, but this is at the cost of the international users. 

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